Marketing Centrum Münster
The mentoring and support of students is our top priority. A theoretically founded and practice-oriented education is as important as the comprehensive mentoring the faculty provide during the thesis writing process.
We use a special intranet platform to keep in contact with students. Students can introduce themselves and express their interests in various topics. Our teaching approach covers both strategic and operational aspects in the field of marketing management. The Institute of Marketing also offers lectures in the diploma program and a major in marketing at the bachelor’s and master’s levels. Depending on the research focus, lectures will concentrate on customer relationship management, direct marketing, or sales management.