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  •  B2B Marketing
  •  Channel Management
  •  Consumer Behavior
  •  Direct Marketing
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  •  Marketing Metrics / Productivity
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  •  Teaching Effectiveness

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  •  Proceeding

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Showing 1-10 of 2652 [1], 2, 3, ... , 264, 265, 266 next

A Multidimensional Conceptualisation of the Customer Value-Loyalty Chain from a Consumption-System Perspective

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Alexander Zauner, Arne Floh and Monika Koller
Added on 2010-07-15 18:51:11 | PDF (196.56 KB)

Are You an Early Bird or a Night Owl? Why Are Diurnal Types Relevant for Marketing?

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Eva Delacroix and Valérie Guillard
Added on 2010-07-15 18:48:01 | PDF (133.88 KB)

Asymmetric Advertising Response

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Julien Schmitt, Ganael Bascoul and Shuba Srinivasan
Added on 2010-07-15 18:44:13 | PDF (64.13 KB)

‘(N)eyes’ to See You: The Ad-Likeability Impact of Direct versus Averted Gaze as an Advertising Cue

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Dieter Grammens, Patrick Vyncke and Julie Sohier
Added on 2010-07-15 18:42:06 | PDF (244.41 KB)

The Social Influence in Relationship Development across Different Types of Services

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Anastasia Stathopoulou and George Balabanis
Added on 2010-07-15 18:36:10 | PDF (80.52 KB)

Applying Survival Analysis on Customer Churn Management

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Rui Menezes and Sofia Portela
Added on 2010-07-15 18:34:26 | PDF (85.21 KB)

Identifying Requirements in Customer Solutions: A Qualitative Study from the Perspective of Multiple Stakeholders

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Alke Töllner and Hartmut H. Holzmueller
Added on 2010-07-15 18:32:38 | PDF (50.94 KB)

Re-Lying on Lying.

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Christina Anthony and Elizabeth Cowley
Added on 2010-07-15 18:30:39 | PDF (71.65 KB)

Is Online Retailing More Environmentally Friendly Than Brick-and-Mortar Retailing? A Comparison of CO2-Emissions

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Anne Wiese, Waldemar Toporowski and Stephan Zielke
Added on 2010-07-15 18:26:17 | PDF (39.6 KB)

“See Them, Hear Them, Trust Them”: Identifying Factors That Affect Cross-Buying Intention in The Retail Banking

Proceeding of the 39th EMAC Conference, Copenhagen 2010
By Magdalini Soureli, Kalipso Karantinou, Ioannis Chaniotakis and Constantine Lymperopoulos
Added on 2010-07-15 18:24:23 | PDF (88.07 KB)