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  •  B2B Marketing
  •  Channel Management
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Showing 1-10 of 2371 [1], 2, 3, ... , 236, 237, 238 next

Global Key Accounts and Supplier Segmentation: Emerging Issues

Proceeding of the 38th EMAC Conference, Nantes 2009
By Sylvie Lacoste
Added on 2009-08-17 14:12:19 | PDF (184.5 KB)

Effects of Extreme Priming and Processing Fluency on the Evaluation of Design

Proceeding of the 38th EMAC Conference, Nantes 2009
By Irene Scopelliti, Paola Cillo and David Mazursky
Added on 2009-08-17 14:08:37 | PDF (195.38 KB)

Who Owns the Customer? Exploring Customer Loyalty in a Channel Context

Proceeding of the 38th EMAC Conference, Nantes 2009
By Andreas Eggert, Jörg Henseler and Sabine Hollmann
Added on 2009-08-17 13:44:41 | PDF (82.65 KB)

Organizational Drivers of Customer-Oriented Selling

Proceeding of the 38th EMAC Conference, Nantes 2009
By Paolo Guenzi, Luigi Mario De Luca and Gabriele Troilo
Added on 2009-08-17 13:42:11 | PDF (122.7 KB)

A New Conceptual Framework for the Study of Sales Force Control Systems

Proceeding of the 38th EMAC Conference, Nantes 2009
By René Y. Darmon and Xavier Martin
Added on 2009-08-17 13:39:43 | PDF (327.4 KB)

Dispersion of the Global New Product Development Effort: Impact on Performance of IT/Communication Capability and the Behavioral Environment of the Firm

Proceeding of the 38th EMAC Conference, Nantes 2009
By Ulrike De Brentani, Elko J. Kleinschmidt and Soeren Salomo
Added on 2009-08-17 13:27:06 | PDF (148.62 KB)

New Product Development Process and Strategic Profiles: Insights from the Artistic Sector

Proceeding of the 38th EMAC Conference, Nantes 2009
By Mariachiara Restuccia and Ulrike De Brentani
Added on 2009-08-17 13:24:35 | PDF (304.67 KB)

Order Effects in the IAT

Proceeding of the 38th EMAC Conference, Nantes 2009
By Joachim Vosgerau and Claude Messner
Added on 2009-08-17 13:21:22 | PDF (222.71 KB)

The Use of Eye Tracking in Conjoint Analysis – New Insights into Improving Methodology and Software Support

Proceeding of the 38th EMAC Conference, Nantes 2009
By Victoria Tagieva, Markus Voeth and Uta Herbst
Added on 2009-08-17 13:14:43 | PDF (48.57 KB)

A Study of the Mediators on the Customer Satisfaction-loyalty Relationship in Non-store Retailing Context

Proceeding of the 38th EMAC Conference, Nantes 2009
By Shu-Ching Chen and Dongjie Hu
Added on 2009-08-17 13:09:32 | PDF (61.65 KB)