Welcome

Welcome to the EMAC Academic Resource Portal - an information source for research and teaching in marketing. For some sections, an EMAC membership is required.

If you have any material, you would like to share, please feel free to use the upload functionality in our editor section.

EMAC Academic Resource Portal aims to foster and increase the quality of marketing research by offering a platform for knowledge transfer. Marketing scientists will have the opportunity to find and communicate with colleagues, who are researching in the same area. Another benefit is being well-informed by having access to new research findings in marketing. The platform enables you to utilize several lecture materials and to increase the quality of teaching.

EMAC Academic Resource Portal offers publishers the opportunity to present their company to scientists in marketing. The platform supports the promotion of books, articles and events. Professional authors can be found for new publishing and the platform can be utilized as a think tank for publishing in new areas.

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News

New Version of the EMAC Academic Resource Portal Released

A new version of the EMAC Academic Resource Portal has been released. The new release contains several new features like a more sophisticated user interface, an advanced search modus, static links to references for reliable citations and the possibility to find articles through search engines.