Professor Thorsten Hennig-Thurau and his team welcome you at the
Department of Marketing & Media Research!



The Department of Marketing & Media Research was founded in April 2010. Our research and teaching adresses relevant issues in the field of marketing with rigorous methods. Although we study a broad range of topics, our particular focus is on media management and service marketing.  We are striving for excellence in marketing research and are inspired by the quest for new intellectual insights and powerful solutions.