Profile

The institute is a young, dynamic, and international-oriented team under the direction of Prof. Dr. Manfred Krafft Research and teaching, along with support for scientific and practical marketing projects. characterize the daily business at the institute. In this process, the intensive care of student requests remains a key responsibility. Associated institutions include the Innovationskreis Marketing and Marketing Alumni, as well as the Circle of Excellence in Marketing.

The Innovationskreis Marketing e.V. is a platform for continuous knowledge transfers between marketing science and practice. It aims to enhance, both ideally and financially, regional and international research into innovative marketing concepts and marketing teaching. The Innovationskreis Marketing e.V. engages in a close relationship with the Circle of Excellence in Marketing (CEM). This support program for outstanding marketing students in Münster enriches their university education with selective activities and initiatives that help qualify excellent students for a successful job or academic career. Although the CEM focuses its activities on current students, the marketing alumni group provides a forum for former students to exchange their experiences and stay in contact with other alumni. With almost 1,000 members, the marketing group is one of the largest alumni association for marketing experts.