Prof. Dr. Dr. h.c. mult. Heribert Meffert

Career

1956–1961, Study of Business Administration, Munich

1964 Doctoral degree, “Relationships between Business Cost Theory and Cost Accounting"

1961–1968 Research Assistant at the Chair of Industrial Research and Accounting, University of Munich

1968 State doctorate, “Flexibility in Business Decisions“

1968 Appointment to the Chair of Business Administration, University of Münster. Establishment and leadership of the first Institute for Marketing at a German university

Appointments to Frankfurt (1973), Hamburg (1980), Konstanz (1981), and Bern (1986)

1993 Honorary doctorate from the University of St.Gallen 

1995–1997 Scientific Director of HHL–Leipzig Graduate School of Management

1999 Honorary doctorate, HHL–Leipzig Graduate School of Management

2002 Honorary doctorate, University for Economics and Finance, St. Petersburg, Russia

2002 Emeritus status, University of Münster

Oct. 2002–Dec. 2005 Chief Executive Officer, Executive Board, Bertelsmann Foundation

Main areas of research:

• General Marketing and Management
• Brand Management
• Environmental Management
• International Management
• Public Transportation
• Service Marketing

Selected research trips:

To the United States, lectures at various American universities; Visiting Research Professor at the Marketing Science Institute (MSI), Cambridge, MA

Memberships:

Consultant operations for domestic and international companies, member of advisory boards and consultative committees of industrial and trade companies, founding member and member of the board of the Scientific Association of Marketing and Management, Münster

Member of various associations, including Association of Social Policy and German American Marketing Association

Honours:

Ruefach Sponsorship Award (1991)
Dr. Kurt Neven Du Mont Medal (1991)
Wilhelm Vershofen Memorial Medal (1992)
Honorary doctorate from the University of
St.Gallen (1993)
B.A.U.M. Environmental Award (1994)


Honorary doctorate from HHL–Leipzig Graduate School of Management (1999)
Honorary doctorate from University for Economics and Finance, St. Petersburg (2002)
Honorary member of the Association of University Professors of Business Administration (2006)
Paulus-Medal of the City of Münster (2006)
Effizienz-Bulle of the ICW and GWA (2007)