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Institut für Marketing [IFM]

Professor Krafft as Keynote Speaker at M2009 - Data Mining Conference in Las Vegas

Professor Krafft was a Keynote Speaker at M2009 - Data Mining Conference in Las Vegas on Oktober 26th, 2009. In his presentation „Optimal Design of Mailing Campaigns – Insights from a Series of Studies” he presented results of a recent research project of the CiM (Center for Interactive Marketing and Media Management)

Institute of Marketing
Am Stadtgraben 13-15
48143 Münster
Tel.: +49 (0)251 / 83 - 2 2 50 25
Fax: +49 (0)251 / 83 - 83 - 2 50 24
E-Mail: marketing@uni-muenster.de