Exam inspection | Innovation Management | Entrepreneurship 1
Friday, 15. March 2024 - 10:00, HMB 110
Please see Learnweb course for registration and further information.
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
Exam inspection | Entrepreneurial Marketing
Wednesday, 21. February 2024 - 18:00 to 19:00, Zoom
Additional slots for exam inspection are offered on 22nd and 23rd of February.
Please see Learnweb course for registration and further information.
Exam | Grundlagen des Marketing
Tuesday, 20. February 2024 - 16:00 to 17:30, Histologiesaal
Guest Lecture | Dr. Frauke Kühn (isi GmbH)
Literature Research Seminar | Making Sense of Sensory Marketing
Thursday, 8. February 2024 - 3:00 to 4:00, Zoom
Fragestunde | Grundlagen des Marketing
Monday, 29. January 2024 - 14:00 to 16:00, JUR 4
Guest Lecture | Meike Nitsch (Microsoft)
Sales Management
Friday, 19. January 2024 - 10:00 to 12:00, F4
Guest Lecture | Benedikt Rammrath & Mervi Arpalathi (Dow)
Sales Management
Friday, 12. January 2024 - 10:00 to 12:00, F4
Exam | Advanced Market Research
Thursday, 21. December 2023 - 14:00 to 15:30, S10
Practical Insights Into Omnichannel Management – Guest Lecture by Mars
On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.