Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.
Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.
Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:
Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel
Due to an overlap with another application deadline, the registration period for Entrepreneurial Marketing starts now at 10:00 am on March 15, 2018.
Journal of Retailing article runner-up for the 2018 Davidson award for the best paper published in the Journal of Retailing in 2016.
The article “To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns” by Prof. Thorsten Wiesel, Dr. Sonja Gensler, Alec Minnema (Ordina), Tammo H.A. Bijmolt (University Groningen) had been nominated for the Davidson award for the best paper published in the Journal of Retailing. The article finally is the second-place winner.
Der Lehrstuhl für Marketing und Medien (LMM), das Institut für Marketing (IfM) und das Institut für Wertbasiertes Marketing (IWM) suchen zum nächstmöglichen Zeitpunkt wissenschaftliche Mitarbeiter/innen.
Nähere Informationen zu den Lehrstühlen und Stellen finden Sie hier. Wir freuen uns über Ihre Bewerbung!